{"id":172053,"date":"2026-03-17T10:52:54","date_gmt":"2026-03-17T10:52:54","guid":{"rendered":"https:\/\/freshvideo.es\/?post_type=portfolio&#038;p=172053"},"modified":"2026-07-23T10:42:00","modified_gmt":"2026-07-23T10:42:00","slug":"sostejible-2024","status":"publish","type":"portfolio","link":"https:\/\/freshvideo.es\/en\/portfolio\/sostejible-2024\/","title":{"rendered":"Sostejible 2024"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-parent=\"true\" class=\"vc_row video-container has-bg need-focus style-color-nhtu-bg row-container\" style=\"z-index: 2;\" id=\"row-unique-0\"><div class=\"row full-width row-parent\" style=\"max-width:1272px; margin-left:auto; margin-right:auto;\"><div class=\"wpb_row shift_y_neg_quad row-inner\"><div class=\"wpb_column pos-top pos-center align_center column_parent col-lg-12 double-internal-gutter\"><div class=\"uncol style-dark\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_row row-internal row-container\"><div class=\"row row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_center column_child col-lg-12 single-internal-gutter\"><div class=\"uncol style-dark\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-center\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"uncode-single-media-wrapper single-advanced\"><div class=\"tmb tmb-light tmb-overlay-text-left tmb-image-anim-magnetic  img-round img-round-lg tmb-shadowed tmb-shadowed-std tmb-img-ratio tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\" ><div class=\"t-inside\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 56.3%;\"><\/div><a  class=\"inactive-link pushed\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 0.5;\"><\/div><\/div><img decoding=\"async\" class=\"wp-image-172054\" src=\"https:\/\/freshvideo.es\/wp-content\/uploads\/2026\/03\/maxresdefault-4.jpg\" width=\"1280\" height=\"720\" alt=\"\" srcset=\"https:\/\/freshvideo.es\/wp-content\/uploads\/2026\/03\/maxresdefault-4.jpg 1280w, https:\/\/freshvideo.es\/wp-content\/uploads\/2026\/03\/maxresdefault-4-300x169.jpg 300w, https:\/\/freshvideo.es\/wp-content\/uploads\/2026\/03\/maxresdefault-4-1024x576.jpg 1024w, https:\/\/freshvideo.es\/wp-content\/uploads\/2026\/03\/maxresdefault-4-768x432.jpg 768w, https:\/\/freshvideo.es\/wp-content\/uploads\/2026\/03\/maxresdefault-4-350x197.jpg 350w, https:\/\/freshvideo.es\/wp-content\/uploads\/2026\/03\/maxresdefault-4-uai-720x405.jpg 720w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"icon-box icon-box-top  absolute-center\" data-lb-autoplay=\"yes\" data-lb-muted=\"no\"><div class=\"icon-box-icon fa-container\" style=\"margin-bottom: 0px;\" data-lb-autoplay=\"yes\" data-lb-muted=\"no\"><span class=\"fa fa-stack fa-2x btn-default fa-rounded icon-animated btn-disable-hover\"><span class=\"icon-automatic-video icon-automatic-fa-2x icon-animated btn-shadow btn-default\"><span class=\"icon-automatic-video-inner-bg\"><\/span><span class=\"icon-automatic-video-outer-bg\"><\/span><\/span><i class=\"fa fa-play\"><\/i><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-0\" data-row=\"script-row-unique-0\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-0\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row has-bg need-focus style-color-nhtu-bg row-container\" id=\"row-unique-1\"><div class=\"row exa-top-padding exa-bottom-padding exa-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-dark animate_when_almost_visible alpha-anim\"  data-speed=\"2000\"><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text bottom-t-top animate_when_almost_visible has-foreword\" data-speed=\"700\"><h2 class=\"custom fontheight-357766 font-weight-400 fontsize-263110-custom font-size-custom\" ><span><small class=\"heading-foreword\">ABOUT THE FILM<\/small>Sostejible 2024 fue un proyecto integral desarrollado por Fresh Video para dar forma a la identidad visual y la comunicaci\u00f3n del evento. El trabajo incluy\u00f3 dise\u00f1o de imagen, carteler\u00eda, web y varias piezas audiovisuales &#8211; tanto en formato horizontal como vertical &#8211; para construir una campa\u00f1a coherente, reconocible y adaptada a distintos soportes.<\/span><\/h2><\/div><div class=\"clear\"><\/div><\/div><div class=\"uncode-wrapper uncode-portfolio-details  inline-meta\" ><p><span class=\"detail-container\"><span class=\"detail-label\">Client<\/span><span class=\"detail-value\">Sostejible, Diputaci\u00f3n de Segovia<\/span><\/span><span class=\"detail-container\"><span class=\"detail-label\">Year<\/span><span class=\"detail-value\">2024<\/span><\/span><\/p><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-1\" data-row=\"script-row-unique-1\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-1\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row has-bg need-focus style-color-nhtu-bg row-container\" id=\"row-unique-2\"><div class=\"row unequal col-no-gutter no-top-padding no-bottom-padding no-h-padding full-width row-parent\" data-height-ratio=\"full\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-6 col-md-50 single-internal-gutter\"><div class=\"uncol style-dark\"  ><div class=\"uncoltable\" style=\"min-height: 400px;\"><div class=\"uncell single-block-padding\" ><div class=\"column-background background-element\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"background-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"background-inner\" style=\"background-image: url(https:\/\/freshvideo.es\/wp-content\/uploads\/2026\/03\/Cartel-Mockup.jpg);background-repeat: no-repeat;background-position: center top;background-attachment: scroll;background-size: cover;\" data-o_src=\"https:\/\/freshvideo.es\/wp-content\/uploads\/2026\/03\/Cartel-Mockup.jpg\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div><div class=\"uncont\" ><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-middle pos-center align_center align_left_mobile column_parent col-lg-6 col-md-50 double-internal-gutter\"><div class=\"uncol style-dark\"  ><div class=\"uncoltable\"><div class=\"uncell quad-block-padding style-color-wayh-bg has-bg\" ><div class=\"uncont\" style=\" max-width:348px;\" ><div class=\"vc_row row-internal row-container\"><div class=\"row col-double-gutter row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left align_left_mobile column_child col-lg-12 half-internal-gutter\"><div class=\"uncol style-dark\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h3 class=\"font-377884 font-weight-400\" ><span>As the first edition of Sostejible, creating a clear and recognisable identity was central to the project. Fresh Video developed the logo and the event\u2019s overall visual language, establishing a contemporary, minimalist direction across all communication materials.<\/span><\/h3><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row row-internal row-container\"><div class=\"row col-double-gutter row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_center column_child col-lg-12 half-internal-gutter\"><div class=\"uncol style-dark\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-center parallax-el\"data-rellax-percentage=\"0.5\" data-rellax-speed=\"0.5\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  img-round img-round-lg tmb-img-ratio tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper img-round img-round-lg\"><div class=\"dummy\" style=\"padding-top: 177.8%;\"><\/div><img decoding=\"async\" class=\"wp-image-172064\" src=\"https:\/\/freshvideo.es\/wp-content\/uploads\/2026\/03\/Cartel-1-9x16-1.jpg\" width=\"1080\" height=\"1920\" alt=\"\" srcset=\"https:\/\/freshvideo.es\/wp-content\/uploads\/2026\/03\/Cartel-1-9x16-1.jpg 1080w, https:\/\/freshvideo.es\/wp-content\/uploads\/2026\/03\/Cartel-1-9x16-1-169x300.jpg 169w, https:\/\/freshvideo.es\/wp-content\/uploads\/2026\/03\/Cartel-1-9x16-1-576x1024.jpg 576w, https:\/\/freshvideo.es\/wp-content\/uploads\/2026\/03\/Cartel-1-9x16-1-768x1365.jpg 768w, https:\/\/freshvideo.es\/wp-content\/uploads\/2026\/03\/Cartel-1-9x16-1-864x1536.jpg 864w, https:\/\/freshvideo.es\/wp-content\/uploads\/2026\/03\/Cartel-1-9x16-1-350x622.jpg 350w, https:\/\/freshvideo.es\/wp-content\/uploads\/2026\/03\/Cartel-1-9x16-1-uai-720x1280.jpg 720w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><div  class=\"vertical-text vertical-text--noflip vertical-text--left vertical-text--center shift_x_neg_single\">2024 \u2e3b El cartel oficial<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-2\" data-row=\"script-row-unique-2\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-2\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-3\"><div class=\"row col-double-gutter penta-top-padding penta-bottom-padding double-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_center column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-dark animate_when_almost_visible bottom-t-top\"  data-delay=\"100\"><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_row row-internal row-container\"><div class=\"row row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-4 half-internal-gutter\"><div class=\"uncol style-dark\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h3 class=\"font-377884 fontsize-155944\" ><span>Promo<\/span><\/h3><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-1 tablet-hidden mobile-hidden single-internal-gutter\"><div class=\"uncol style-dark\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-bottom pos-center align_left column_child col-lg-7 single-internal-gutter\"><div class=\"uncol style-dark\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><p>The audiovisual campaign was completed with an overview film of the event and a series of pieces focused on the participating designers, created to extend the campaign\u2019s reach and give each project greater visibility. Through this sustained communication, Sostejible attracted a strong audience response despite being in its first edition.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row row-internal row-container\"><div class=\"row row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-middle pos-center align_center column_child col-lg-4 col-md-33 col-sm-33 single-internal-gutter\"><div class=\"uncol style-dark\" ><div class=\"uncoltable\" style=\"min-height: 250px;\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-center\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  img-round img-round-xl tmb-img-ratio tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper img-round img-round-xl\"><div class=\"dummy\" style=\"padding-top: 125%;\"><\/div><img decoding=\"async\" class=\"wp-image-172070\" src=\"https:\/\/freshvideo.es\/wp-content\/uploads\/2026\/03\/El-fast-fashion.jpg\" width=\"1080\" height=\"1350\" alt=\"\" srcset=\"https:\/\/freshvideo.es\/wp-content\/uploads\/2026\/03\/El-fast-fashion.jpg 1080w, https:\/\/freshvideo.es\/wp-content\/uploads\/2026\/03\/El-fast-fashion-240x300.jpg 240w, https:\/\/freshvideo.es\/wp-content\/uploads\/2026\/03\/El-fast-fashion-819x1024.jpg 819w, https:\/\/freshvideo.es\/wp-content\/uploads\/2026\/03\/El-fast-fashion-768x960.jpg 768w, https:\/\/freshvideo.es\/wp-content\/uploads\/2026\/03\/El-fast-fashion-350x438.jpg 350w, https:\/\/freshvideo.es\/wp-content\/uploads\/2026\/03\/El-fast-fashion-uai-720x900.jpg 720w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><div class=\"icon-box icon-box-top  absolute-center\" data-lb-autoplay=\"yes\" data-lb-muted=\"no\"><div class=\"icon-box-icon fa-container\" style=\"margin-bottom: 0px;\" data-lb-autoplay=\"yes\" data-lb-muted=\"no\"><span class=\"fa fa-stack fa-2x btn-default fa-rounded icon-animated btn-disable-hover\"><span class=\"icon-automatic-video icon-automatic-fa-2x icon-animated btn-shadow btn-default\"><span class=\"icon-automatic-video-inner-bg\"><\/span><span class=\"icon-automatic-video-outer-bg\"><\/span><\/span><i class=\"fa fa-play\"><\/i><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-middle pos-center align_center column_child col-lg-4 col-md-33 col-sm-33 single-internal-gutter\"><div class=\"uncol style-dark\" ><div class=\"uncoltable\" style=\"min-height: 250px;\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  img-round img-round-xl tmb-img-ratio tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper img-round img-round-xl\"><div class=\"dummy\" style=\"padding-top: 125%;\"><\/div><img decoding=\"async\" class=\"wp-image-172079\" src=\"https:\/\/freshvideo.es\/wp-content\/uploads\/2026\/03\/Sostejible-2.jpg\" width=\"1080\" height=\"1350\" alt=\"\" srcset=\"https:\/\/freshvideo.es\/wp-content\/uploads\/2026\/03\/Sostejible-2.jpg 1080w, https:\/\/freshvideo.es\/wp-content\/uploads\/2026\/03\/Sostejible-2-240x300.jpg 240w, https:\/\/freshvideo.es\/wp-content\/uploads\/2026\/03\/Sostejible-2-819x1024.jpg 819w, https:\/\/freshvideo.es\/wp-content\/uploads\/2026\/03\/Sostejible-2-768x960.jpg 768w, https:\/\/freshvideo.es\/wp-content\/uploads\/2026\/03\/Sostejible-2-350x438.jpg 350w, https:\/\/freshvideo.es\/wp-content\/uploads\/2026\/03\/Sostejible-2-uai-720x900.jpg 720w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><div class=\"icon-box icon-box-top  absolute-center\" data-lb-autoplay=\"yes\" data-lb-muted=\"no\"><div class=\"icon-box-icon fa-container\" style=\"margin-bottom: 0px;\" data-lb-autoplay=\"yes\" data-lb-muted=\"no\"><span class=\"fa fa-stack fa-2x btn-default fa-rounded icon-animated btn-disable-hover\"><span class=\"icon-automatic-video icon-automatic-fa-2x icon-animated btn-shadow btn-default\"><span class=\"icon-automatic-video-inner-bg\"><\/span><span class=\"icon-automatic-video-outer-bg\"><\/span><\/span><i class=\"fa fa-play\"><\/i><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-middle pos-center align_center column_child col-lg-4 col-md-33 col-sm-33 single-internal-gutter\"><div class=\"uncol style-dark\" ><div class=\"uncoltable\" style=\"min-height: 250px;\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  img-round img-round-xl tmb-img-ratio tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper img-round img-round-xl\"><div class=\"dummy\" style=\"padding-top: 125%;\"><\/div><img decoding=\"async\" class=\"wp-image-172082\" src=\"https:\/\/freshvideo.es\/wp-content\/uploads\/2026\/03\/Sostejible-3.jpg\" width=\"1080\" height=\"1350\" alt=\"\" srcset=\"https:\/\/freshvideo.es\/wp-content\/uploads\/2026\/03\/Sostejible-3.jpg 1080w, https:\/\/freshvideo.es\/wp-content\/uploads\/2026\/03\/Sostejible-3-240x300.jpg 240w, https:\/\/freshvideo.es\/wp-content\/uploads\/2026\/03\/Sostejible-3-819x1024.jpg 819w, https:\/\/freshvideo.es\/wp-content\/uploads\/2026\/03\/Sostejible-3-768x960.jpg 768w, https:\/\/freshvideo.es\/wp-content\/uploads\/2026\/03\/Sostejible-3-350x438.jpg 350w, https:\/\/freshvideo.es\/wp-content\/uploads\/2026\/03\/Sostejible-3-uai-720x900.jpg 720w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><div class=\"icon-box icon-box-top  absolute-center\" data-lb-autoplay=\"yes\" data-lb-muted=\"no\"><div class=\"icon-box-icon fa-container\" style=\"margin-bottom: 0px;\" data-lb-autoplay=\"yes\" data-lb-muted=\"no\"><span class=\"fa fa-stack fa-2x btn-default fa-rounded icon-animated btn-disable-hover\"><span class=\"icon-automatic-video icon-automatic-fa-2x icon-animated btn-shadow btn-default\"><span class=\"icon-automatic-video-inner-bg\"><\/span><span class=\"icon-automatic-video-outer-bg\"><\/span><\/span><i class=\"fa fa-play\"><\/i><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-3\" data-row=\"script-row-unique-3\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-3\"));<\/script><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"SOBRE EL PROYECTOSostejible 2024 fue un proyecto integral desarrollado por Fresh Video para dar forma a la identidad visual y 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