ABOUT THE FILMSostejible 2024 was a full-service project developed by Fresh Video to shape the event’s visual identity and communication. The work included branding, signage, web design and a range of audiovisual content in both horizontal and vertical formats, creating a cohesive, recognisable campaign adapted across multiple platforms.
As the first edition of Sostejible, creating a clear and recognisable identity was central to the project. Fresh Video developed the logo and the event’s overall visual language, establishing a contemporary, minimalist direction across all communication materials.
2024 ⸻ El cartel oficial
Promo
The audiovisual campaign was completed with an overview film of the event and a series of pieces focused on the participating designers, created to extend the campaign’s reach and give each project greater visibility. Through this sustained communication, Sostejible attracted a strong audience response despite being in its first edition.
